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IIBA Webinar with Adrian Reed: From skepticism to advocacy: Selling business analysis to reluctant stakeholders IIBA Webinar - Tues Feb 27th 8-9 AM HST

Tuesday, February 27, 2024 -
8:00am to 9:00am

From skepticism to advocacy: Selling business analysis to reluctant stakeholders

by Adrian Reed


About the Event

Have you ever felt professionally misunderstood? Ever had stakeholders that don’t want to engage with business analysis work, or that involved BAs too late? If so, then this is the session for you!
The harsh truth is that business analysis is misunderstood sometimes. Yet, it is our role as practitioners to cut through that misunderstanding and show stakeholders the value that we can add. In this session, you’ll hear tips and techniques from the world of sales that can be used to ‘sell’ the BA role internally. 
During the session you will hear:

  • A range of techniques and ideas from the world of sales that are directly relevant for BAs
  • Tips and tricks for getting skeptical stakeholders interested and engaged with business analysis
  • The importance of understanding stakeholder perspectives, and deepening relationships

Whether you are an experienced or newer BA, you’ll walk away with techniques that you can apply in your day job.

Event Registration

Please click the appropriate button below to register:


$5 for Non-Members, FREE for IIBA Members


Online via Zoom. Upon checkout, the Zoom link will be provided to you via email - be sure to include your email address as part of the checkout process. 

Connect with Adrian Reed
- linkedin.com/in/adrianreed
- adrianreed.co.uk (Blog)
- blackmetric.co.uk (Company)

Event Details: 
▶︎ Webinar - Virtual ▶︎ Date: Tuesday, February 27th, 2024 ▶︎ Time: 8:00 - 9:00 AM (HST)
Event Location: 
Online via Zoom
Adrian Reed
Event Directions: 
Please select the appropriate event registration button above based on your IIBA global chapter membership status - Mahalo!