Designing Your BA Career: Real-World Lessons from Three Global Practitioners
Business analysis and technology careers are evolving faster than ever, creating both exciting opportunities and new challenges for professionals at every stage. In this interactive panel for the IIBA Hawaii community, three internationally recognised authors and practitioners - Jamie Champagne, Adrian Reed, and Christina Lovelock - will share insights on building a sustainable, rewarding, and future‑ready career in business analysis and the wider digital world.
Together they’ll explore how BA roles are shifting in response to emerging technologies, the skills and mindsets that help practitioners stay adaptable, and how to navigate the expanding landscape of tech and digital career paths. Drawing on themes from their books and their own career journeys, the panellists will offer practical guidance, reflective prompts, and encouragement - without being tied to any single methodology or framework.
Whether you’re new to business analysis, mid‑career, or rethinking your direction, you’ll gain real‑world lessons and actionable ideas to help you shape a career that fits your strengths, aspirations and context.
Join to discover:
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What a modern BA career can look like (there’s no one path!)
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How to build credibility, influence, and leadership as a BA
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Skills that accelerate your growth
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How to use the latest BA books as practical career tools
Speaker Bios:
Jamie Champaigne
Jamie is beyond her "passionate BA" title and truly embodies business analysis and adding value to those around her every day. An accomplished speaker, author, and trainer, she enjoys sharing with others ways to how to maximize the value of their technology investments and improve their analysis skillsets with productive and measurable results…when not on a surfboard.
Adrian Reed
Adrian Reed helps organizations make sense of nonsense, one box and arrow at a time. He edits BA Digest and is Principal Consultant at Blackmetric. Curiosity fuels his thinking. Industrial amounts of caffeinated cola fuel the rest. Connect before the caffeine wears off: linkedin.com/in/adrianreed
Christina Lovelock
Christina Lovelock is the author of two books, including the award-winning title Careers in Tech, Data and Digital. With over 20 years of experience in business analysis and the tech sector, she is a passionate advocate for early career professionals. Christina has introduced entry-level roles into her organisations and chaired the development of a UK National Digital Apprenticeship standard. She is active in the professional community, attending and regularly speaking at events and conferences and is a contributor to several online and print magazines, including BA Digest, BA Times and ITNow magazine. She is a consultant, writer, speaker and qualified coach. Christina would be delighted to connect via LinkedIn.