Beyond 80/20: Embrace The ‘Exceptions’!
with Adrian Reed

The IIBA Hawaii Chapter is proud to present the following IIBA webinar by Adrian Reed.

In the late 1890s, Pareto showed that 80% of the wealth in Italy was controlled by 20% of the population.  130 years later the ‘pareto principle’ is still used to determine what is ‘mainstream’ and what is an ‘exception’. But should it be?
 
All too often, applying the principle simplistically leads to services and processes being designed that marginalise vulnerable stakeholder groups.  However, it doesn’t have to be this way and there are a range of tools that can be used by BAs to help ensure this trap is avoided.  In this presentation you will hear:

• The importance of understanding ‘variety’, and how this relates to service design
• Practical approaches for understanding stakeholders and their perspectives
• How journey maps and personas work well, but alone they aren’t enough
• How ‘persona overlays’ can be helpful in ensuring design is inclusive

This presentation focuses on practical tools, and blends ideas from service design, systems thinking and business analysis.

Event Registration

Price: FREE! 

Event to be held online via Zoom.
Register here: https://iiba-org.zoom.us/webinar/register/WN_d6WnCiOsTs2sOF-jszGxFQ

Presenter 

 
Adrian Reed: Principal Consultant at Blackmetric | Speaker | Author | Enthusiastic about BA & Systems Thinking

Adrian Reed is a true advocate of the business analysis profession. In his day job, as Principal Consultant and Director at Blackmetric Business Solutions, he provides business analysis consultancy and training solutions to a range of clients in varying industries. He is Immediate Past President of the UK chapter of the IIBA® and he speaks internationally on topics relating to business analysis and business change.

You can read Adrian’s blog at http://www.adrianreed.co.uk and follow him on Twitter at http://twitter.com/UKAdrianReed

Principal Consultant
Blackmetric Business Solutions

www.blackmetric.co.uk
E: adrian.reed@blackmetric.co.uk
T:  +44 (0)23 9298 4546
M: +44 (0)7824 700508