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DESCRIPTION:Wouldn’t it be great if stakeholders came to us with nice\, n
 eat “problems” or “opportunities”? Reality is quite different\, pe
 ople have a natural tendency to think in terms of solutions rather than pr
 oblems. This might mean that stakeholders seize upon an assumed solution r
 ight at the start of a project…\n\nThis is an area where business analys
 is can help. By working with stakeholders to understand the aims and outco
 mes they are trying to achieve\, we can potentially help them identify sol
 utions that are quicker\, cheaper and better than the one that first spran
 g to mind.\n\nAnd who wouldn’t want a better solution\, quicker?\n\nIn t
 his practical session\, you’ll hear:\n\n  – What the ‘solution illus
 ion’ is\, and why it is best avoided\n\n  – A range of practical techn
 iques for understanding problems and opportunities\n\n  – How focussing 
 on outcomes can lead to innovation\n\nLEARNING OBJECTIVES\n\nUnderstand wh
 at the ‘solution illusion’ is and why it is best avoided\nUnderstand a
  range of practical techniques for assessing problems and opportunities\nU
 nderstand how focussing on outcomes can lead to innovation
DTEND:20250514T190000Z
DTSTAMP:20260313T223853Z
DTSTART:20250514T180000Z
SEQUENCE:1
SUMMARY:Avoiding the solution illusion:Techniques for understanding "why"
UID:d8d2b2c3-3e3c-4805-9f69-84b618e4cbbd
X-ALT-DESC;FMTTYPE=text/html:Wouldn’t it be great if stakeholders came to
  us with nice\, neat “problems” or “opportunities”? Reality is qui
 te different\, people have a natural tendency to think in terms of solutio
 ns rather than problems. This might mean that stakeholders seize upon an a
 ssumed solution right at the start of a project…\n\nThis is an area wher
 e business analysis can help. By working with stakeholders to understand t
 he aims and outcomes they are trying to achieve\, we can potentially help 
 them identify solutions that are quicker\, cheaper and better than the one
  that first sprang to mind.\n\nAnd who wouldn’t want a better solution\,
  quicker?\n\nIn this practical session\, you’ll hear:\n\n  – What the 
 ‘solution illusion’ is\, and why it is best avoided\n\n  – A range o
 f practical techniques for understanding problems and opportunities\n\n  
 – How focussing on outcomes can lead to innovation\n\nLEARNING OBJECTIVE
 S\n\nUnderstand what the ‘solution illusion’ is and why it is best avo
 ided\nUnderstand a range of practical techniques for assessing problems an
 d opportunities\nUnderstand how focussing on outcomes can lead to innovati
 on
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